How to Create and Sell Notion Templates: A Beginner’s Guide

• Notion templates have become a popular digital product, offering creative people a chance to earn income from their productivity skills.
• If you’ve ever thought “I should build a template for this,” here’s how to do it step by step.
• We’ll cover creating the template, and all the ways you can sell it, so you can turn your Notion knowledge into a small business.

Notion templates have become a popular digital product, offering creative people a chance to earn income from their productivity skills. If you’ve ever thought “I should build a template for this,” here’s how to do it step by step. We’ll cover creating the template, and all the ways you can sell it, so you can turn your Notion knowledge into a small business.

1. Find Your Template Idea

Good templates solve problems. Ask yourself: what’s a task or workflow I wish were easier in Notion? Maybe you have a niche: writing bloggers, fitness tracking, startup planning, student notes, etc. Research what’s out there: browse Notion’s template gallery or see what people share on Reddit. If you notice people struggling with something (e.g., “I need a budget planner for Notion”), that could be your focus. Popular categories include calendars, habit trackers, CRMs, project managers, and niche life systems. The key is uniqueness and demand.

1. Build a High-Quality Template

When designing: - Start from a clean Notion page. Remove any default content and begin with your structure. - Use consistent styling. Pick a simple color scheme (Notion lets you color page icons and text).10.

Use headings, toggles, and dividers to organize content. - Clear instructions. Include a welcome note at the top explaining how to use the template. Many creators include a short tutorial or FAQ right in the template. - Nice visuals. Add a cover image and icon (free ones are in Notion or websites like Unsplash). These make your template look polished. - Functional formulas & relations. If using advanced features (rollups, formulas), double-check they work correctly and explain them. Buyers love templates where they just plug in their info and it all works. - Lock non-edit areas (optional). You can lock specific parts of the page so newbies won’t accidentally mess up formulas or structure. - Test it. Use the “Share > Publish” feature to get a link, then duplicate it to a fresh Notion account. Try it as a new user would. Fix any missing steps.

1. Publish as a Template

After it’s ready, publish your page to the web: Click Share → Publish → toggle on Duplicate as template . This creates a Notion Site link where anyone can click “Duplicate” to copy your template into their workspace. This link is what you’ll distribute or sell.

1. Decide Where to Sell

You have two main routes

Notion Marketplace: Notion has its own official marketplace for templates. To sell there, you must set up a Creator Profile (via your Notion profile) and get Stripe verified . Then submit your template (give details, upload images). The advantages: it’s trusted and auto-handles payments. Notion charges a fee (10% + $0.40 per sale) . One caveat: after onboarding, Notion will make your Notion Site link go straight to purchase, so your buyers can’t duplicate for free elsewhere .

Pro tip: If you also want to sell on third-party sites (like Gumroad), you need to publish a duplicate copy of your template for that. Notion’s help says paid templates should have separate Notion links if selling outside Marketplace . Third-Party Platforms: The easier option for beginners is to sell on a platform like Gumroad, Etsy, Shopify, or even your own website. Here, you simply list a “Digital Product” and provide the Notion duplicate link after purchase.

These platforms often have lower fees than Notion’s, and you can set any price (subject to their rules). You’ll have to handle delivery (usually automatic link delivery) and updates yourself. Example: Many creators use Gumroad because it’s simple. On Gumroad, set your product price (most templates go for $3–$25, depending on complexity ) and in the confirmation message, include the Notion link. Gumroad also allows you to upload PDF manuals or images if needed.

1. Set Your Price

Pricing can be tricky. The general guidance from experienced sellers is to charge what your template is worth but stay in the $5–$30 range . If it’s extremely comprehensive (like a full life OS), you might lean higher; if it’s simple (like a habit tracker), keep it low. You can also offer a free “lite” version to attract users. Remember that clear value wins: focus your marketing on the problems it solves, not just features .22

1. Create a Listing

Whether on Notion Marketplace or another site, you’ll need: - Screenshots/Preview Images: Capture attractive images of your template in use. Show different views (board, table, etc.) and explain them. People need to see what they’re buying. - Compelling Description: Write a friendly description explaining what it is, who it’s for , and how it helps. Use bullets for key features (e.g. “ Track daily habits with auto-generated streaks”). - SEO Keywords: If on your own site or Gumroad, include terms like “Notion template,” “productivity planner ,” etc., so search engines can find you. - Demo or Video (optional): Some sellers embed a short Loom or YouTube demo showing how it works. This can greatly boost trust.

1. Promote Your Template

No matter how good it is, people need to find it. Some tactics: - Social Media: Share on Twitter/X, Instagram, TikTok, LinkedIn. Show quick video walkthroughs of your template solving a problem. The Reddit conversation suggests “People love seeing templates in action, so make short videos showing how yours work” . You don’t need thousands of followers to start; even a screenshot or GIF can attract attention. - Notion Communities: Join Reddit (r/Notion), Facebook groups, and Slack communities.

Be helpful first (answer others’ questions) and casually mention your template when relevant. Some creators also post on LinkedIn if it fits the audience. - Your Own Blog/Newsletter: Write a blog post about the problem and how you solved it with your template. Offer the template at the end as a solution. - Marketplace SEO: For Notion Marketplace, the title and tags matter . Use clear names (e.g. “Marketing Team Editorial Calendar Template”).

1. Provide Support and Updates

Good customer service goes a long way. Be prepared to answer questions (via email or comments) about how to set up or use the template. Update your template periodically (e.g. if Notion adds a new feature). Notify buyers of major updates. Happy customers often recommend your products or leave positive reviews.

1. (Optional) Non-Notion Sales Channels

Some creators also list on Gumroad + on the Notion Marketplace to maximize reach. If you do both, make sure each platform has its own Notion link (to prevent link sharing). You might sell an “unlocked” version on Gumroad (no restrictions) and a “locked” version on Notion (with access locking) , for example. Pro Tips from Sellers: - Price realistically and “focus on problems your template solves, not just features” . - Include clear preview images.

- Start by giving away a free mini-template or preview to build an audience. - Bundle related templates (like a productivity pack with task manager + habit tracker). Creating and selling Notion templates is both a creative and entrepreneurial challenge. But with a helpful product and some marketing effort, you can earn passive income while helping others get organized. Start small, learn from feedback, and expand your offerings.

The Notion ecosystem is still growing, so now is a great time to join as a template creator .

Next step

If you want to turn this into a reusable workspace, save your best blocks as a page template, name your properties consistently, and test your setup on mobile. Small tweaks like clearer statuses, fewer views, and better naming make a template feel instantly premium.

Try the free tools to estimate time saved and plan your next build, or head back to the Articles page to keep learning.